Thursday, March 15, 2012

Iwalked New York City’s Bloomingdale’s

Iwalked New York City’s Bloomingdale’s - When one thinks of shopping in New York City, one name immediately pops to the forefront of most individual’s minds—Bloomingdale’s. With seven and a half stories of retail space to conquer, it’s no wonder that even Queen Elizabeth II made it a pit stop on her list of “to-do’s” during a visit in 1976.

Bloomingdale’s
Bloomingdale’s
Bloomingdale’s began in 1872 when two brothers named Joseph and Lyman G. Bloomingdale began selling hoop skirts in a small row house located at 938 Third Avenue. In a time when most retailers were only selling one specialty item, the brothers Bloomingdale were so bold as to begin to carry other items as well. This was one of the first instances of a true department store as we know it today.

In the store’s earliest days it thrived on an image of bargain prices. This image maintained until the 1970’s when “Bloomies” became a name associated with the finer things in life. Suddenly shoppers could buy branded underwear with the name “Bloomies” etched on it to show their own sophistication. Riding the tide of the spend thrifty 1980’s, the retail giant underwent a dramatic expansion.

Fast forward to the next decade (January 1990 to be specific) and Bloomingdale’s suddenly found itself facing enormous amounts of debt. The company had to file Chapter 11 bankruptcy and was eventually acquired by Macy’s which still owns the chain.

Bloomingdale’s iconic image has been featured in numerous high profile movies. In the 1984 Tom Hanks film, Splash, Darrell Hannah’s piercing mermaid voice destroys a series of televisions in the store. More recently (2001), John Cusack romanced Kate Beckinsale at the glove counter in Serendipity.

  • Website: http://www.bloomingdales.com/
  • Address: 1000 Third Avenue, New York City
  • Cost: Free to view…once inside, it’s up to you.

Sunday, March 4, 2012

Iwalked New York City’s Chrysler Building

Iwalked New York City’s Chrysler Building - The Chrysler Building is to New York City what the Eiffel Tower is Paris or Big Ben is to London. It is truly the single piece of architecture that most individuals have come to associate with New York…and for good reason. After all, fans of the 1978 musical film The Wiz, will recall, it was images of the Chrysler Building depicted along the yellow brick road…not the Empire State Building or Rockefeller Center.

Chrysler Building
Chrysler Building
The Chrysler Building stands 1,046 feet from street level to its Art Deco spire. (The spire itself is 185-feet tall.) It is constructed of a ribbed stainless-steel and contains ornamentation throughout that symbolizes the automobile manufacturer for which it is named. For instance on the building’s 59th floor there are gargoyles shaped like hubcaps, eagles on the 61st floor (as depicted on the hood ornament of a 1929 Chrysler Plymouth), and the spire is meant to evoke images of a car’s radiator grill.

The inspiration for the Chrysler Building began as the vision of Walter Percy Chrysler, the famed automobile manufacturer. In 1928 he hired New York architect William Van Alen to construct him what would be the world’s tallest building, surpassing the 792-foot Woolworth Building. His instructions to Val Alen specifically stated that he wanted the world’s highest toilet so he could look down and “shit on Henry Ford and the rest of the world.” The site selected was the former locale of the city’s largest beer-maker, the Bloomingdale Brewery.

Construction on the structure began on September 19, 1928. Meanwhile across town, one of Van Alen’s former partners whom he had had a falling out with, Craig Severance, had similarly entered into contract to erect the world’s largest building. Severance’s client, the Manhattan Company, began construction on their skyscraper around the same time at 40 Wall Street (a locale we visit on our Lower Manhattan tour).

Over the ensuing months, Val Alen and Severance raced to not only complete their structures first, but also ensure they were not outdone by the other. Each made multiple modifications to their original plans as rumors leaked on their rival’s approach. At one point when while feeling backed into a corner and running out of ideas, Van Alen was chastised by his employer who threw automobile metaphors at him for supposed inspiration. Chrsyler challenged Van Alen by stating that, “Your values need grinding,” and to “Speed up you carburetor.”

Van Alen was apparently up to the task as progress proceeded on the Chrysler Building at an incredible pace. The building was built at a rate of approximately four stories per week and completed in just twenty months. Up to 3,000 workers were actively engaged on the building’s construction at one point. Their efforts included laying approximately 3,826,000 bricks and applying some 400,000 rivets.

During the building’s final stages (literally in the month before its unveiling), unknown to Severance and the rest of the world, Van Alen had begun construction on a secret spire that would ensure his building would receive the title of world’s tallest building upon completion. The spire was actually assembled into four discrete sections within the fire shaft of the Chrysler Building to ensure its secrecy. When the spire was ready to be hoisted atop the 66th story on October 23, 1929, crews worked feverishly to install it within just ninety minutes! Upon its installation, the Chrysler Building’s spire officially ensured its height exceeded 40 Wall Street by 121 feet.

Unfortunately just eleven months later, the Empire State Building would surpass both buildings by more than 200 feet in 1931. Currently the Chrysler Building is tied for third amongst tallest structures within the city. A title it shares with the New York Times Building and two positions behind the Empire State Building and the Bank of America Tower. Upon completion of One World Trade Center, each of these structures will fall one place in their respective positions.

As for our hero Mr. Val Alen, despite having succeeded in not only creating the tallest building in the world and one of the most iconic structures of the 20th Century, he never again undertook a significant project after the Chrysler Building. Val Alen’s professional reputation reportedly took a bit of a hit when he sued his former employer, Mr. Chrsyler for not paying his commission of approximately $840,000 after having failed to enter into a formal agreement prior to commencement of the project. While Van Alen did win his day in court, he was virtually ostracized and relegated to teaching for the remainder of his days.

Meanwhile, Walter Chrysler’s $14 million investment remained within the Chrysler family until 1953 when they sold their interest in the property. While the Chrysler Corporation maintained headquarters within the facility from 1930 until the 1950s, it was never owned any rights in the building. Walter had financed the entire project himself as a family investment for his children. Today the Chrysler Building is 90% owned by the Abu Dhabi Investment Council.

  • Website: http://www.pbs.org/wgbh/buildingbig/wonder/structure/chrysler.html

  • Address: 405 Lexington Avenue, New York City, NY

  • Cost: Free